DESIGN AGENCY PROJECT BRIEF

Product and audience
[What does your product do? Who uses it, and who chooses it?]

Problem and evidence
[What needs to improve? Include research, customer feedback, or analytics.]

Scope and deliverables
[Brand, website, product UX, or a defined combination. What is out of scope?]

Success measures
[Which user tasks or business outcomes matter? Record the current baseline.]

Content and examples
[Link to existing pages, product demos, documentation, and relevant references.]

Constraints
[Technology, integrations, accessibility needs, URLs and content to preserve.]

People and responsibilities
[Name the decision maker, feedback lead, and owners for content and development.]

Timing and budget
[Target date, fixed dependencies, budget range if known, and any flexibility.]

Review and handoff
[Approval milestones, required files, implementation support, and launch checks.]

Open questions
[What do you need the agency to help you decide?]