Illustrative examples
Reading a case study
Look for the problem, the agency’s contribution, and the evidence behind any reported outcome.
These are illustrative examples, not verified client projects. They show how to discuss a brief and evaluate a case study; they do not report business results.
E-commerce redesign
Illustrative example
A fashion retailer wants to make browsing and checkout easier on mobile. A project brief could cover product discovery, product pages, and the checkout flow.
Questions to ask
Which parts did the agency design or build? If sales changed, what else changed during the same period?
B2B software website
Illustrative example
A software team wants buyers to understand its product and find a relevant next step. The scope could include navigation, product explanations, and contact forms.
Questions to ask
How was a qualified inquiry defined? Can the team separate website changes from changes in traffic or sales activity?
Nonprofit donation flow
Illustrative example
A nonprofit wants to simplify online donations. The work could include clearer giving options, an accessible form, and a confirmation experience.
Questions to ask
What was tested with donors? If donations changed, how were campaign timing and traffic accounted for?